Aurora's FamilyTouch Selection Center
Today, we can have nearly everything just the way we want it. From sandwiches and coffee to shoes and automobiles, we're accustomed to "having it our way." So why not funeral products?
Aurora's FamilyTouch Selection Center brings that power to your selection room.
Families can browse the entire Aurora product line - even design their own casket - with an easy-to-use touchscreen interface.
The FamilyTouch Selection Center adds more than 100 caskets, 300 urns and keepsakes, and burial vaults from leading suppliers to your selection room, in about three square feet of space.
"This is the perfect complement to any selection room," said Jason Barrott, director of marketing development. "If a family is considering a blue casket, for example, this allows the funeral home to offer maybe 12 blue caskets instead of just the two or three they may have in the room. It is completely customizable for each funeral home."
Many funeral homes are seeing the benefits of this new merchandising solution. Hari Close of Hari P. Close Funeral Service P.A. in Baltimore, Maryland, tells a recent story of two daughters who used the FamilyTouch Selection Center to choose a casket for their mother:
"They chose a maple casket that I didn't even know was available. It turned out the casket hardware included the same flower and was the same color as the dress their mother had selected to wear," he said. "The FamilyTouch system made the selection easy, and the result fit the arrangement like a glove."
In addition to the wide selection of merchandise, the FamilyTouch Selection Center also includes helpful guides and videos that inform families about the products and services that are available for both burial and cremation.
As an information center, this system can be used in the selection room or in the funeral home lobby for guests to browse.
What Family Touch Users Are Saying...
"We've been very pleased with the FamilyTouch Selection Center. The casket looks exactly as it appears on the screen, and the portable service is wonderful. Our service has become much more personalized and leaves a positive comfort with families both during and after the arrangement process."
Kent Miller
Lanham-Miller Funeral Home, Sparta, WI
"With the FamilyTouch Selection Center, we offer families broader selection, in addition to our selection room, and they can see exactly what they want."
Larry Buchanan
Macon Funeral Home, Franklin, NC
"Revenue is up and we are selling units we never sold before, especially hardwood caskets. Families are making the decision and getting exactly what they want. The FamilyTouch Selection Center is paying for itself!"
Hari P. Close
Hari P. Close Funeral Service P.A., Baltimore, MD
"The FamilyTouch Selection Center is easy to set up and use. Families feel they designed a custom product just for them."
Ernie Moser
A.S. Turner & Sons, Decatur, GA
Aurora's FamilyTouch Selection Center includes:
• 17" touchscreen monitor
• Dell® Dimension PC
• Free-standing display cabinet
• FamilyTouch Selection Center software
Contact your Aurora representative for a demonstration or more information about this system