Effective Merchandising with Stainless Steel

How you position stainless steel in your selection room can significantly impact your success. Consider these tips.

Group stainless steel caskets together on your floor.
Position stainless as the middle price points in your display.
Show the true value of stainless by displaying a minimum of 3-4 stainless. Select from feminine, b lue, silver or themed caskets.
Offer several caskets on your floor that are higher priced than stainless e.g. copper, bronze, mahogany, walnut or cherry.
Families can best see the value of stainless caskets when they begin at less than half the price of your most expensive casket.